火博体育 student using sticky notes to lay out a marketing plan

市场营销证书课程(网上)

在我们的网络世界, businesses and other organizations need to use more avenues to get their messages out. 通过获得我们的营销证书, either as a standalone or as an add-on to your current degree program, you'll have the skills to create and launch campaigns for businesses and other groups. Study digital marketing, 网站 design, and more at SJC.

为什么要考营销证书?

在今天的网络世界里, 通过网站设计进行营销, 社交媒体形象, 网络宣传也变得至关重要. 无论行业如何, marketing helps drive a company's revenue goals through brand awareness, 建立关系, 增加了销售额.

Earning a marketing certificate or adding the certificate to your current degree plan opens up a range of choices and career paths. With a Marketing or 数字媒体营销证书, you will gain a deeper understanding of how businesses operate, 了解市场营销如何运作, and study how to communicate information persuasively. You will also build adaptable skills to become an entrepreneur, 争取升职, 或者开始一份新的职业.

In addition, your marketing skills can give you a unique competitive advantage in the workplace. As you learn to market a company’s products and services, you’ll also learn how to brand and promote yourself. This will help you stand out from the crowd as you explore careers.

为什么要考营销证书 at 火博体育?

程序选项

At SJC, we offer two marketing certificate programs to fit your needs. 我们完全在线 市场营销证书 can be finished in as little as two semesters and gives you a solid foundation in business and marketing concepts. 你将学习新媒体营销技巧:

网站设计
社交媒体活动
内容营销和品牌推广
电子邮件、手机和搜索营销
在线展示和视频广告

You can transfer the credits from this certificate to the Associate of Arts (AA) degree in Marketing at SJC.

的 数字媒体营销证书 focuses on the design elements of social media marketing and digital media. You can complete this certificate on campus in three semesters. You'll study photoshop and video editing and practice making your own campaigns. You can transfer the credits from this certificate to the Associate of Applied Science (AAS) degree in 业务 Administration at SJC.

专注于数字营销

To be a successful marketing professional today, you need new media skills. SJC's marketing certificates will teach you effective strategies for digital, 网站, 以及社交媒体营销. Get real-world experience by learning to reach and engage target audiences and build integrated marketing campaigns for local organizations.

ePortfolio

作为营销证书课程的一部分, you will create a capstone project with the help of your professors. Your ePortfolio will showcase your talents, skills, and program work. This project will boost you over other applicants by demonstrating your skills and expertise.

负担得起的选择

因为 SJC的低学费, our marketing certificates are an excellent investment for you. 你会受到严厉的惩罚, high-quality education that will prepare you for the rest of your academic and career journey. You may also qualify to get your degree tuition-free through the NM机会和彩票奖学金.

What You'll Learn With a 市场营销证书

市场营销证书

Establish a foundation in marketing concepts and build digital and new media skills through a marketing certificate from 火博体育. 你将学习以下主题:

商业原则介绍
市场营销和数字营销原则
社交媒体与营销
网站设计
品牌和内容营销
搜索、电子邮件和移动营销
展示和视频广告

This program can, in most cases, be finished in one year and is taken entirely online. You will complete the courses in four eight-week sessions, with two sessions in the fall semester and two sessions in the spring semester. 的 certificate courses are fully transferable to the Marketing AA.

市场营销证书课程

数字媒体营销证书

This certificate program focuses on marketing design elements, 包括平面设计和视频编辑. You will learn how to use various digital media design tools and study business concepts.

你的课程将包括以下内容:

Photoshop和数码编辑
广告原则
视频制作与编辑
业务增长策略

的数字媒体营销证书 can be earned in multiple semesters and is only offered on campus. 的 certificate courses are fully transferable to the 业务 Administration AAS.

数字媒体营销证书

传输选项

Both the 市场营销证书 and the 数字媒体营销证书 are transferable to degree programs at 火博体育.

的 市场营销证书 is transferable to the Marketing AA degree at 火博体育.
的 数字媒体营销证书 is transferable to the 业务 Administration AAS at 火博体育.

联系你的学术顾问 to find out more information about transferring your courses.

职业和成果

Marketing is an exciting field because there are a wide range of choices and opportunities to specialize leading to multiple potential career paths across a variety of industries. 根据美国劳工统计局的数据，广告的使用, 促销活动, and marketing managers is estimated to grow by 10% from 2021 to 2031. This is faster than average for other occupations, which means our economy is seeing a demand for people with marketing skills.

Our marketing graduates work in many careers, such as: